Etsy Shop Title

My friend Megan sent me some great advice today about Etsy that I wanted to share with you all:

"I wanted to mention something I recently learned on one of those newsletters Etsy sends out. A girl wrote an article about several things she did that really increased traffic on her shop page. One of them I had no idea about. When you go to Shop Appearance, the first field there says "Shop Title" and it defaults to your shop name if you don't put anything there. Anyway, she said to change it to something that describes your shop and also uses great search engine keywords. Apparently, Google uses that field to find you because it's technically the first text on your page and that's what it searches."

This is great info... thanks for sharing Megan!  I already changed my title.